Founder, Mimi Kim has been sourcing ingredients and inventing beauty products for nearly three decades. After discovering very impressive technologies, products, and unique ingredients that are not available to consumers, Saro de Rue was born with the goal to make these discoveries available to the masses.

Five years ago, Mimi read about a team of Korean Pharmaceutical PhD's in a medical journal. Combined they have 90+ years of experience and hold numerous patents for one single ingredient- Hyaluronic Acid and Freeze-dried Hyaluronic Acid- all used as medical devices. Its transdermal delivery function combined with the patented technology produces professional results that are only seen in the medical field. Mimi realized the huge potential of bringing freeze-dried technology into the skincare industry. With the belief that everyone should have access to revolutionary skincare products, Mimi dove deep to adapt this groundbreaking innovation for consumer use.