About Our Founder
Mimi Kim is a pioneer in the health and beauty industry spending over thirty years
entrenched in research and development, manufacturing, and marketing of ground-breaking beauty products and brands.
entrenched in research and development, manufacturing, and marketing of ground-breaking beauty products and brands.
She is an expert at adapting medical and pharmaceutical innovations for consumers.Her belief is that these revolutionary products that help to achieve beautiful skin should be made available to everyone.
From the onset of her career, she had a strong belief that body, mind and spirit are all interconnected. If we are not embracing a healthy, well-balanced lifestyle, it impacts our bodies in negative ways – one being the skin, our largest organ. A 360 approach to life is key to living a healthier, longer life.
Mimi is a licensed sports nutritionist and esthetician as well as a multi-discipline fitness instructor. She was also a dual professor of Kinesiology at the College of Art & Sport at Inha University in South Korea, which is a private research university known for its research and education in the engineering and physical sciences. In addition, she owned healthy food and supplement establishments, a luxury women’s spa that focused on diet, personal body training, body care system, and aesthetic services.
Presently, she is the President of P&J Medesthetics in Korea - a leading innovator in beauty product formulation. Mimi has launched over 200 K-beauty products for different brands including QVC and HSN where she is an on-air personality. She has made numerous cutting-edge Korean health and beauty products available to millions of people around the world.
In 2018, she was honored as a K-beauty female entrepreneur at the International Council for Small Business in Tokyo, Japan. Additionally, in 2019, she spoke as a honored female entrepreneur at the UN’s annual Micro, Small and Medium Entrepreneur’s Day in New York.
In Fall 2020, she launched her namesake brand Saro de Rue, and introduced a Freeze-Dried Hyaluronic Acid (HA) System. The system is the purest, most potent anti-aging skincare treatment on the market. It would take nearly seven bottles of the leading HA serum to equal the potency of one singleFreeze-Dried 100% pure HA tablet.
In addition to continuing her quest to source and discover innovative, results driven products and technologies for brands globally, she is passionate about Saro de Rúe and plans to expand the brand and launch additional products.
